Voot now focusing to grow its base in Kannada

The first season of Bigg Boss OTT Kannada Digital Edition will go on air from August 6

The first season of the digital edition of Big Boss OTT Kannada will go on air from August 6

Voot, Viacom18’s video-on-demand streaming platform, is now focusing on expanding its foothold in the Kannada language after its success in Hindi over the past years.

To tap into a large number of Kannada viewers, Voot has lined up a series of shows, which will be unveiled soon, a top official said.

announced on Monday that the first season of the digital edition of Big Boss OTT Kannada will go on air from August 6, 2022 and will be hosted by Kiccha Sudeep. This follows the success of Voot’s reality show Big Boss Last year OTT Hindi.

“Kannada is their next strongest market for television. From January 2022, we are very aggressive in the Kannada market. We have secured a leadership position in the Kannada market for OTT within the first six months,” said Ferzad Paliya, Head of Viacom 18 SVOD and International Business.

“We have had an excellent performance as our competitors have been in the market for a long time. Seeing this success in this market, we have decided to double our Kannada content,” he added.

Voot said that she will premiere a new film in Kannada every Friday on OTT.

Pi Big Boss OTT Kannada, he said, “will be available during the Hindi season for viewers to watch the season live for 24 hours. We have planned a lot of interactivity. “

The show will run for six weeks. The names of the participants will be announced soon.

Non-fiction content and films for the Kannada market will continue to be Voot’s focus, Mr. Paliya said. The platform is in the process of making an original series exclusive to OTT, which will be announced soon.

Speaking on Voot’s plans for the southern markets, Mr. Palia said, “We are in no rush. Just like we have our practices in Hindi, we want to have our practices in Kannada. We also have a lot of work for other languages ​​and markets.

“We want to be a clear and dominant player in the Kannada market in the digital space. We want to bring new experiences because that is what the viewers want,” he added.

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