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The NFL enters the media streaming market with the NFL+ service


The NFL+ offering allows football fans to watch out-of-market preseason games across all devices

The NFL+ offering allows football fans to watch out-of-market preseason games across all devices

The NFL is making its move to offer its own media streaming platform.

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The league announced the launch of “NFL+” on Monday. Owners were told about it during the league meetings in May, but Brian Rollapp, the NFL’s chief media and business officer, confirmed the start of the season in a column for “Sports Illustrated” last week.

Commissioner Roger Goodell said in a phone interview with The Associated Press that the direct-to-consumer offering gives the league the ability to understand what fans and non-fans want in terms of content and customize it for them.

“We think this is an important step forward. It will continue to grow, build and improve as more content becomes available on this platform. The work we’ve done with other offerings or research has helped us design it in a way that we think will be very engaging and engaging for our fans.”

Thursday night marks the launch of “NFL+” as 15 games are carried exclusively on Amazon Prime Video. The “Sunday Ticket” package for Sunday games, which is currently out of the market, will expire at the end of this season. Amazon, Apple and Google are in the running to take the rights, which DirecTV has held since 1994.

“NFL+” allows fans to watch out-of-market preseason games on all devices; local and national regular-season and post-season games on mobile devices; Team and national radio feeds, NFL Network NFL Films archive as well as on-demand shows. It may also include content created by teams. It is accessible through the NFL app and website.

It is an upgrade of the “Game Pass” service that has been available to fans in the United States since 2015. The league began offering a package in 2009 where replays of games could be viewed online, called “Game Rewind”. It began to gain favor with fans and analysts in 2012 when coaches added film, including two angles where all 22 players on the field could be seen.

The league also offered out-of-market preseason games through a special package or “game pass” in previous seasons.

Key to the package are live regular-season and playoff games. The league regained the mobile rights after the contract with the mobile carriers expired at the end of last season.

“NFL+” is available for $4.99/month or $39.99/year. The premium package — which includes full and condensed game replays as well as coaches’ film — is $9.99/month or $79.99/year. The “Game Pass” package was previously available for $100/year. “NFL+” will be a part of fans buying season tickets for their teams.

“We’ve had our toe in the water with ‘Game Pass,’ but this is our next step,” said Hans Schroeder, executive vice president of NFL media. “We think this will be attractive to fans and reduce fan prices on a monthly basis. The focus is on future content. We’re excited to see where it goes this year and beyond.

Goodell recently said the league hopes to make a decision about the “Sunday Ticket” and sell an equity stake in NFL media properties by the end of the year.



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