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Saif Ali Khan’s House of Pataudi (HoP), one of the country’s most loved ethnic and occasion wear brands, has unveiled its first store in Phoenix Market City, Bangalore, offering customers an opportunity to experience not just style but an extravagant collection. It also explains the rich story and history of Pataudi heritage.
Ahead of the much-awaited festive season, the HoP store serves customers with a wide range of styles and designs across fashion and footwear from Rozana, Jashn and Rivayat collections, among other curated designs and indigenous crafts. The brand is looking to expand across multiple cities with the first store opening on August 23.
Spread over an area of 1500 square feet, the store has been designed in collaboration with Studio 9491 to offer consumers an immersive shopping experience. It echoes the culture and heritage of the Nawabs, drawing inspiration from the Royal Pataudi Palace, as well as a unique Indian heritage architecture.
The ‘House of Pataudi’ store offers the brand’s smart everyday ethnic range Rozana as well as its stunning festive collection called Jashn and extravagant wedding range Rivayat. The core design of the collection comes from the rich traditions of the Pataudi royal family, while other crafts and designs are in line with the brand’s aesthetic and language. Working with the best artisans, the brand enables shoppers to access crafts like Kantha, Kashidakari, mirror work, gota patti and choose from traditional Indian textiles like kota and Banarasi brocades.
Operating in the Bridge to Luxury (BTL) and premium segments, House of Pataudi currently offers Myntra customers a curated range of 2500-3000 styles across apparel, footwear and home categories. Over the years, the brand has established itself as one of the leading players in the men’s ethnic wear space and is consistently among the most sought-after brands on the platform. The upcoming festive season creates the ‘House of Pataudi’, which caters to the discerning Indian shopper who values authentic experiences and subtle beauty, all at an attractive starting price of ₹1500.
Commenting on the launch, Saif Ali Khan said, “This is an important milestone in the journey of the ‘House of Pataudi’ as we begin a new chapter with the launch of our store. I am very happy to see the growth of the brand so far and proud of its achievements. This coming season our patrons are in for a treat with some amazing designs. I urge everyone who is interested in ethnic wear to visit us at Phoenix Market City, Bangalore and then in some other cities to come.
About the store launch of House of Pataudi, CXO and Chief – Myntra Fashion Brands, Myntra Manohar Kamat said, “As one of the leading Indian wear brands on the platform, House of Pataudi is synonymous with all things fabulous and opulent. The brand’s exquisite designs and intricate craftsmanship continue to gain popularity among our shoppers. It is a heartwarming experience to watch the evolution of the brand as it explores the multiple dimensions of the customer shopping journey.
Speaking about the launch, Afsar Zaidi, founder and enabler of Exceed Entertainment said, “The love and affection people have shown towards House of Pataudi over the last 3 years has given us immense strength. It is a testament to the classic ethnic fashion style that is part of our Indian culture. Indian heritage, tradition and ethnic fashion statement our brand promotes and the styles, cuts, designs have all been a part of our country for centuries. It is humbling to witness this milestone at such an early stage in our brand’s journey. We are sure that this will serve as a channel for shoppers to sample the exclusive collection, besides getting a chance to feel the heritage of Pataudi. We will continue to increase our experiential presence in new cities and towns for our discerning audience to experience the rich heritage of Pataudi.
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About Myntra
Myntra is one of India’s leading platforms in fashion brands and m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the ultimate experience in India’s fashion and lifestyle space. The Myntra platform offers a wide range of 5000+ leading fashion and lifestyle brands in the country such as H&M, Levis, US Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer. W, Biba, Nike, Puma, Crocs, MAC, and Fossil and many more. Myntra offers over 19,000 pin codes across the country.
About Exceed Entertainment
exceed entertainment An integrated, multi-platform entertainment and talent management company based in Mumbai. It is one of India’s leading agencies in the media and entertainment sector and has been managing and representing many A-list Indian film personalities for over a decade now.
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