Performax, the high-performance and technologically advanced activewear brand from Reliance Retail’s fashion and lifestyle portfolio, has signed India’s top bowler Jasprit Bumrah as its brand ambassador. Performax is a home-grown brand that is proudly Indian and aspires to be the first Indian sportswear brand to gain global recognition. Both Bumrah and Performax complement each other in their values of dedication, excellence and athleticism, making India’s lead pacer a perfect fit for the brand.
Speaking on the occasion, Akhilesh Prasad, CEO, Reliance Retail – Fashion and Lifestyle said, “We are delighted to announce our association with Jasprit Bumrah. Jaspreet has been a consistent performer at India’s pace charge over the years and we wish to build Performax as the first Indian sports brand to gain international recognition. This association is the first in a series of initiatives that we plan to undertake to establish Performax as the preferred activewear brand for our customers.
Indian pace bowler, Jasprit Bumrah also commented on his association with the brand. He said, “As an athlete, I’m very particular about the gear I use as a proper fit will inevitably help improve my game. Performax has an excellent line-up of high-performance technology active wears that will be the perfect partner for the next generation of Indian athletes. It’s exciting to be associated with a brand that shares my personal mantra of peak performance.
In addition to enhancing Bumrah’s connection with today’s consumers, Reliance Retail will expand the brand presence through exclusive brand outlets, Reliance Retail’s fashion and lifestyle stores and digital platforms as well as multi-brand outlets. Performax is Reliance Retail’s own brand that specializes in activewear items and offers a wide selection across footwear, apparel and accessories categories. Currently, the brand has a presence in 1000 stores across 330+ cities.
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